© joannanicolephotography 2026
Hi! I'm Anna Bruni Sabhaney
I build fundraising confidence and ease for UK small charity leaders
My goal is to support you in showcasing your impact and raising more money with confidence and clarity.
I have raised hundreds of thousands of pounds and consulted for tens of charities. I also bring a rare mix of skills that can help you get better fundraising results.
Three ways I can support
12-Step Roadmap Online Course & Community
A Programme Built for Leaders Who Are Tired of Guessing, Hoping, or Winging It
1:1 Personalised Coaching Support
For UK charity leaders who want deep support, a thinking partner, and tailored guidance to solve real fundraising challenges.
Workshops & Talks
Engaging talks and workshops that explore key issues and proposed new systems and beliefs. These can be curated around specific topic and desired outcomes, get in touch to discuss more.
ONLINE COURSE & PEER COMMUNITY
12-Step Roadmap to Self-Reliance.
Most fundraising advice is written for big charities with big teams. You don’t have that. You have heart, mission, pressure, and a tiny team (or no team at all).
This programme gives you:
- Clarity about your impact and evidence.
- Confidence in your story.
- A simple, but realistic fundraising plan.
- Donor conversations that feel natural.
- A way to ask that feels grounded, not pushy.
- Daily momentum without burnout.
- An alternative to short term grants.
This isn’t theory. This is practical, psychology‑informed, systems‑designed support for real‑world small‑charity life.
This Programme Is for You If…
- You’re overwhelmed and unsure where to start.
- You feel inconsistent with fundraising.
- You struggle to explain your impact clearly.
- You want donor conversations to feel easier.
- You want a plan you can actually follow.
- You want support that fits your small team.
- You want to raise more money without burning out.
This Programme Is Not for You If…
- You want a passive course you can watch and forget.
- You want a magic wand.
- You want someone else to do the work for you.
The design behind the 12 Step Roadmap
I spent years doing the work - grants, donor outreach, grantwriting, monitoring and evaluation assessments. I noticed 12 common barriers that can stop a charity from getting the funding it deserves.
I created a programme that helps charities resolve these 12 obstacles, is affordable and realistic for small teams.
The great thing about it is that gets you to fundraise from week one, giving you templates and a format to reach out to new donors.
What to expect:
Each of the 12 modules includes 5 short videos and an action sheet with templates and checklists.
- By the end of module 1 you'll have defined your ideal funding relationship and transformed how you see grantee-donor relationships.
- By the end of module 2 you will have started your outreach
- And by module 3 you'll be unpacking what your donors may not understand about your work.
Every week is designed to shift your beliefs and make it really easy for you to take targetted action.
A NEW APPROACH TO FUNDRAISING
Master the 5 Pillars of Impact-Relational Fundraising.
- Evidence of Impact;
- Impact Storytelling;
- Resources & Fundraising Plan;
- Donor Engagement Strategy;
- Conversion Strategy
BRING BACK JOY AND EASE
Shift your attitude to fundraising
This is not just about setting up a new fundraising system that is more predictable and takes the stress away. It is about making it feel easy to take consistent focused action. We work on shifting beliefs and attitude because beliefs support long-term consistent action. That brings back the joy of showing up with confidence and pride in your work.
By the end of the course you will have:
- Crafted resources that reduce the amount of time it takes to draft quality proposals.
- Be able to fearlessly approach any new donor, trust or organisation with confidence and compelling messaging.
- Feel reassured that your new strategy and systems take the guesswork out of fundraising.
- Have created more time to think and feel more in control of the future.
- Built the confidence to show up to funder conversations with a new attitude and ask funders for the scale and duration of funding you need. e.g. multi-year unrestricted.
Although we cannot guarantee any particular income level, many students have increased their charities income within 6 months.
LIGHTEN YOUR MENTAL LOAD
Get your weekly questions answered
Grant question reviews? Feedback on your Narrative? Too much on your plate? I've got your back. We know as you take action you'll have questions, that's why I've created a weekly opportunity for you to get the answers you need so that you never have to face fundraising challenges alone.
TAKE GUIDED ACTION
A practical curated journey, not theoretical
It builds daily momentum through small, doable steps. Worksheets, templates, scripts, and real examples make it easy to take action.
TAKE A STEP TOWARDS FINANCIAL SECURITY NOW.
Get Started in Minutes.
You can start the tried and tested the 12-Step Roadmap Online Course now risk-free for 7 days. You will not regret it!
What small charity leaders say
A priceless product.
The most passionate, committed consultant we have ever come across. Working with Anna was a dream! People are 'getting' us now very quickly. We do a lot less explaining and a lot more building. Funders are interviewing us; local organisations want to partner with us and people are signing up for our programmes on a daily basis. All and all we have so much more organic activity than we ever had, and it really has everything to do with the new messaging.
Peter K.A
Your course is pure gold..
Listening to the budget video now and optimism bias and I just want to soak it all up and put it into practice..
Olivia C.
This will simplify our reporting.
The most useful thing we learnt was selecting the right indicators in order to check the progress in the field. This is useful for our future funding purposes and to track changes happening at the community level.
Pius R.
Every charity should do this work!
Anna cares so much, nothing gets past her. If I had a strong feeling about something but I couldn’t quite crystallise it, she wouldn’t brush over it she would take the time to understand what I was trying to say and that is so important. Because often it’s the things that you don’t know how to say that really need to be understood or worked on.
Bethany H.
It opened my eyes to uncomfortable power dynamics
It opened my eyes to the uncomfortable power dynamics between applicant/grantee and funder...I joined The Confluencers because I wanted to increase the grant income. Anna showed me that we could shift those by behaving differently - we needed to partner with grant-makers to achieve our objectives. The Confluencers taught us that we had it in our power to reset the rules. A year on, we have three large funders supporting their grantees through our programme with others considering doing the same.
Penny W.
Many Thanks for your dedication!
Many thanks to Anna too for your enthusiasm and dedication
Andrea S.
Hands on advice and inspiration.
While giving very hands on advice she also gave us inspiration for how best to show what we do and how we do it, pointing out where we might go back to the basics and where to dig deeper. She has helped us think about how our impact communication can be less cerebral and more focused on describing our real work and impact in a simple and accessible way.
Joe M.
Supportive, patient, kind, understanding and a great mentor.
Anna Bruni Sabhaney, has been very supportive, patient, kind, understanding and a great mentor throughout the training. She has really helped me understand a lot of complicated issues and process the topic addressed in the proposal.
Alethea K.L.
I know what I want to achieve, what works and what doesn't.
Our fundraising activities were intertwined with networking, making it hard to gauge what was/wasn't effective and how we could move from the 'waves' to having a steadier stream of funding. I am now more targeted in my approach, I know what I want to achieve, what works and what doesn’t.
Laureen V.B.
AS TRUSTED BY
YOUR COMMUNITY IS WAITING.
Supercharge your fundraising.
Join now.
Our peer community and roadmap may be exactly what you need to take control of your charity's funding. Try risk free for 7 days.
What small charity leaders say
I highly recommend her.
Anna was really helpful in focussing my priorities, aims and objectives for the next year of my charity. I highly recommend her and look forward to working with her again soon.
Nathan T.
I liked the ability to say "no" and System Thinking.
The section of the training on setting SMARTER goal was most useful, a tool that would be helpful for me to foster better community engagement by helping communities analyse and prioritise their core problems while aligning to the scope and objectives of the project.
Janak S.
A fresh perspective that opens avenues of advacement.
Anna was helpful, insightful and pragmatic offering a fresh perspective that opened avenues of advancement for our charity that fit with our skill set.
Michael B.
I learnt how to understand donors.
I learnt how to explain why they should be a part of our work. I also learnt budgeting and systemic mapping of end users' problems. Storytelling was the best part
Rimchi M.
Warm, open and easy to talk to.
Anna is warm open and easy to talk to. She is clearly knowledgeable and able to communicate her experience in a very engaging way.
Jade S.
Was able to pin point exactly what we need to do to improve.
Anna is incredibly insightful and was able to pin point exactly what our non-profit needs to do to improve. Highly recommend working with her and look forward to working with her again in the future
Aashni S.
I KNOW YOU MIGHT HAVE QUESTIONS
12-Step Roadmap Frequently Asked Questions
What is the 12-Step Roadmap to Self-Reliance Course?
It is a practical online charity fundraising course. Together we work through 12 typical roadblocks that prevent your charity from getting the long-term funding and quality relationships your work deserves. It is practical, builds daily momentum and includes worksheets, templates and examples. It includes access to a private peer learning community, searchable library of resources and weekly live Q&A calls. Learn more here.
How long does the course take to complete?
The course can be completed at your own pace. It was initially designed to be completed over three months, with one short lesson per day and a weekly action list to guide implementation of key steps. You may find that you want to go deeper and dedicate a little bit more time to some parts of the process, this will depend on what resources you already have and what specific challenges you are facing. The fees include access to the course and community and material for one year.
Do I need any prior fundraising experience?
No prior fundraising experience is required. However far along you are in your journeys there will be shifts and learnings that can benefit your work. Some expert charity leaders with more than 40 years' experience have benefited from the approaches and lessons taught in this course.
What will I be able to do after completing the course?
The course is practical so from module 1 you will be encouraged to take small action steps towards your priorities. Upon completion you will have:
- Crafted resources that reduce the amount of time it takes to draft quality proposals.
- Be able to fearlessly approach any new donor, trust or organisation with confidence and compelling messaging.
- Feel reassured that your new strategy and systems take the guesswork out of fundraising.
- Have created more time to think and feel more in control of the future.
- Built the confidence to show up to funder conversations with a new attitude and ask funders for the scale and duration of funding you need. e.g. multi-year unrestricted.
Although we cannot guarantee any particular income level, many students have increased their charities income within 6 months.
What formats are included ?
The course includes videos, transcripts, and downloadable worksheets and templates. Most resources are provided as pdfs or editable word or excel documents. The course also gives you access to weekly Q&A so you can get any questions answered. These are done either as live calls or as a pre-recorded video. The course platform gives you access to community conversations where you can connect and ask peers for feedback.
I don't have much time is this for me?
I know that your plate is already full. That's why the 12-step roadmap has been broken down into short 20 min lessons. You can listen on the go using the App. Or watch the videos. What matters is that you set aside a little bit of time each week to keep going. It can be 20 min a week or 20 min a day. Every lesson will shift something and make fundraising easier in your day to day job. The end goal is to reduce the amount of time it takes you to get funded. However, it does mean investing some time upfront to get the systems in place. If you are looking for a magic bullet or someone to do the work for you this is not the best fit for you.
Can multiple team members from my organisation take the course?
Yes. You will be provided with up to two logins. You are lienced to share the videos within your organisation over the course of your one-year membership. Only one member per organisation will be allowed on live Q&A calls at a time. I reccommend nominating one member to complete the course to ensure your charity gets the most out of the investment.
Do you offer discounts for charities with limited budgets?
Proportional pricing matters to us. I have invested the equivalent of 6 months of work and distilled 15 years of experience and £30,000 worth of training into the programme. Delivering it live and providing the weekly support 1:1 would be significantly more expensive. Delivering it as a blended online and live model means you can access the same knowledge for less than £3 per day. However, we recognise that some charities are just starting off, so for charities with an income last year of less than £50,000 there a limited number of bursary places. These will be allocated on a first come first serve basis every 3 months. To see if there are spaces available, write to us with your charity registration details at info@theconfluencers.com
Do you offer payment plans?
Yes. You can spread the annual investment over 12 months or pay in full upfront. Paying in full upfront gives you a 20% discount on the full fee.
What is your refund policy?
We have a 7 day no questions asked refund policy. We want you to love being part of the course and community, so if you try it and it's not for you and you let us know within 7 days of purchase, we will process a full refund no questions asked.
YOU DON'T HAVE TO STAY STUCK.
Make fundraising predictable. Turn donors into champions.
Take the guesswork out of fundraising and transform your donor relationships into relationships that nurture and support you.
1:1 COACHING THAT FEELS LIKE A CHARITY BEST FRIEND
Personalised Strategic Support for Small Charities
For leaders who want a clear, actionable fundraising system — and that extra bit of support.
Together we help you shift what you can control — and see donor reactions shift too.
Perfect for you if:
- You want to troubleshoot a specific area in fundraising.
- You want a supportive peer to talk things through with.
- You don't want to implement new systems alone.
- You want to build momentum fast.
- You want to feel confident in donor conversations.
- You want targeted action plans you can actually implement.
- You want to find a long-term solution to lack of fundraising capacity.
Real results clients have achieved:
- Secured their first £100k unrestricted grant.
- Filled their calendars with funder calls
- Built donor relationships that last
- Reduced overwhelm.
- Increased clarity.
My style of working
My style of working is open, informal, non-judgemental and supportive. I join you like I am one of your team and care about your success as much as I would my own. I cheer you on, give you perspective and help get you unstuck, whatever fundraising challenges you are going through.
NO MORE GUESSWORK
Making fundraising easy and predictable
- Putting in place systems that fit your capacity.
- Delegating and reducing overwhelm.
- Tailoring new systems to your needs.
CLOSE THE IMPACT GAP
Capturing the full breadth & depth of your impact
- Translating complex impact into donor‑ready language.
- Getting first-hand evidence of impact.
- Discovering what donors misunderstand about your work.
DONOR CONVERSATIONS THAT CONVERT
Refining your "Asking" skills
- Reviewing and strengthening grant applications.
- Building confidence in asking.
- Creating your Impact Narrative.
TRANSFORM DONORS INTO CHAMPIONS
Collaborative donor relationships
- Workshopping core fundraising issues.
- Practising donor conversations.
- Redefining your fundraising budget.
MORE ORGANISATIONS I'VE SUPPORTED
WHAT DIFFERENCE DID MY WORK MAKE?
Real Charity Results
Within six months of working together, I saw charities I supported:
- Secure their first £100k unrestricted grant.
- Double their fundraising budget in a year.
- Fill their calendars with donor calls.
- Build donor relationships that last.
- Gain clarity and confidence.
- Reduce overwhelm.
- Build systems that fit their capacity.
You don’t need more things to do. But you do need clarity, confidence, and support that fits your teams’ resources. So you can do more of what works and less of what doesn't.
Let’s build your fundraising superpower, boost your fundraising skills and make it feel easier and more effective.
What charity leaders say
People are getting us now. Funders are interviewing us.
Working with Anna was a dream! She is the most thorough, passionate and committed consultant we have ever come across and she provides a priceless product.
- Esi Kagali Agyemano Gillo, Co-Founder, DIFFVelopment
Fundraising is no longer stressful; I am no longer shooting in the dark.
I know when I have done enough outreach and have started listening to funders and letting them ask the questions. Connecting with funders is a lot easier than one thinks!
- Laureen Van Breen, CEO, Wikirate
Our income has almost tripled in 18 months.
The programme showed us the power of demonstrating our impact, and gave us the freedom to do things our way. 18 months ago, I wouldn't have dreamed of doing that. Thank you The Confluencers!
- Penny Wilson, CEO, Getting On Board and Inclusive Charity Consultant
YOU MAY HAVE HEARD ME IN CONVERSATION ON...
What charity leaders say
She is an indispensable and generous guide to leaders delving into their organisational impact
Anna was able to help us think about how to structure our impact process and systems, and to refine our focus in a very clear, rational, and compelling way grounded in strong logic and experience.
- Joe Mulligan, Co-Founder, Konkuey Design Initiative
We have direction. Every Charity should do this work!
We struggled with telling the right story, the one that would resonate with all our stakeholders. I feel like I have such a resource here that will continue to benefit the organisation for years to come.
- Bethany Halbreich, Founder and Executive Director, Paint the World
Your help was incredible and this is just to say thank you for everything.
Thank you for all your hard work, patience and dedication.
- Phrang Roy, Ex-Assistant Secretary General in UN & Founder, The Indigenous Partnership for Food Sovereignty and Agrobiodiversity
IN 2018 I WAS SWAMPED WITH POST-ITS
Over 200 charity leaders told me this.
✓ Not getting the fundraising results you want
You spend 50-60% of your time fundraising, writing grants, raising awareness, but don't get the results you would like.
✓ "I am not free to do the work I want to do"
You feel frustrated that you can't do the work you want to do because donors want something else.
✓ No unrestricted core funding to pay staff
You had to let go of talented, passionate staff because of funding cuts and caps on core spending.
✓ "Fundraising feels like throwing spaghetti at a wall, hoping something will stick."
You are not sure why you got a "no" from a funder that was "the perfect fit." You have tried everything and wish there were an easier way to get the funding you need.
✓ Never have the luxury of time to think
You can never find time to get clarity on what works and what doesn't.
DON'T STAY STUCK
Doing the same thing again will give you the same results.
Try a tested roadmap instead that will help you unlock your charities' fundraising superpower.
What charity leaders say
Your course is pure gold!
Listening to the budget video now and optimism bias, and I just want to soak it all up and put it into practice.
- Olivia Crellin, Founder, PressPad
It has been a phenomenal journey!
Your contribution to making us think beyond what we were doing and have more clarity on some of the most basic questions is immense. It was both a growth oriented and an immensely enjoyable journey.
- Sarika Kulkarni, Co-Founder, RAAH Foundation
Infectious enthusiasm, creativity and drive to see things through
Anna brings clear analytical thinking to problem solving, infectious enthusiasm, creativity and drive to see things through. Her intellect and winning smile, which is more than skin deep, removes even the most stubborn inertia and produces excellent results.
- Gavin Thompson, Ex- Chairman, The Happold Foundation.
SPECIAL OFFER
Find your fundraising super-power faster.
Join now.
Our peer community and roadmap may be exactly what you need to take control of your charity's funding. Try risk free for 7 days.
CONTACT US
Get in touch. We can chat things through.
Have a question or need more information?
Reach out and I'll get back to you as soon as I can.
Stay connected
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