A NEW ATTITUDE FOR SMALL CHARITY FUNDRAISING
Boost your small charity's fundraising superpower
Unlock Your Fundraising Potential
I help overworked small UK charity leaders build their fundraising superpower. Ease, clarity and practical support that fits a small team.
AS TRUSTED BY
I KNOW YOU ARE BUSY...
Why are you here?
Running a small charity often means doing the work of six people with a team of one. You’re juggling fundraising, operations, budget, volunteers, impact reporting, the board of trustees and donor relationships. All while trying to communicate the value of your work in a way that gets you funded.
You are not alone. And you don’t have to do it all alone. I support you with:
- Turning complex impacts into clear stories donors understand.
- Building simple fundraising systems that fit your capacity.
- Growing your confidence in donor conversations, planning, and asking.
Connect and learn more about Anna Bruni Sabhaney's work at The Confluencers:
HI! I'M ANNA BRUNI SABHANEY
Powerful stories and deeper relationships are your key to funding.
My goal is to support you in showcasing your impact and raising more money with confidence and clarity.
I have raised hundreds of thousands of pounds and consulted for tens of charities. But I also bring a rare mix of skills that can help you get better fundraising results.
Why work with me?
DISTILL YOUR IMPACT
There is a hidden impact your donors don't see.
Understanding the system in depth matters. As a Chartered Civil Engineer focused on water, environment, social value, and sustainability, I created impactful programmes. I realised that people misunderstand charity programmes, which leads to their underfunding and undervaluation. I can distil any impact you create, so donors get it. I do this using systems mapping.
LIGHTEN YOUR MENTAL LOAD
Having too many priorities is like having none.
It can be hard to accept resource constraints when everything feels urgent. I use my Project Management certification and apply neuroscience tips. This helps your plans succeed and lightens your mental load.
SHIFT POWER DYNAMICS
Charities and social work are messy.
People are at the heart of it. Relationships can make or break fundraising. I have firsthand experience with small charities as a trustee, consultant, and volunteer since 2015. I've spent over 1,000 hours listening to charity leaders, grassroots volunteers, and beneficiaries.
I share what has worked for me and the steps I have used myself to build more collaborative donor relationships.
I provide insights on how to communicate with donors. My approach is based on my studies in cognitive psychology.
SYMPLIFY YOUR IMPACT DATA
You are responsible for how your message lands.
The best stories and the best data are not enough. I've learned a lot from pitching complex solutions to governments around the world for signoff and funding. How and when you tell your story matters. How you organise your information matters too. Scattered information makes it hard to use.
I became an expert in UK government funding, social value frameworks, and the theory of change that organise key impact data. I have translated what I have learnt into a simple structure I call the Impact Narrative.
HOW I CAN SUPPORT
Valued and funded.
I do not offer generic consultancy. I offer story-led, psychology-informed, practical support. My mission is to help all UK small charity leaders find clarity, ease, and confidence in their fundraising efforts.
PATHWAY ONE
12-Step Roadmap to Self-Reliance Online Course and Community
A practical, momentum-building roadmap. The course helps you prove your impact and tell your story. It also helps you plan your fundraising, engage donors, and ask with confidence. The private learning space has everything you need to get answers to your questions. It has bite-sized lessons, worksheets, live Q&A calls, and a community of supportive peers.
PATHWAY TWO
1 on 1 Personalised Coaching Support
Deep, tailored support for charity leaders who want clarity, confidence, and fundraising results. Together we troubleshoot what's blocking you and do what it takes to get you the outcomes you want. I specialise in:
- Core unrestricted funding
- Theory of change work
- Outcome frameworks
- Grant writing
- Donor conversations
PATHWAY THREE
Workshops and talks
I believe it's time to speak up. We each carry a responsibility to share positive stories and solutions that can collectively create a more peaceful, fair, hopeful and compassionate world.
I help by chairing workshops and panels. I have given lectures at international development events. E.g. the World Urban Forum and the IFAD Indigenous Peoples Forum.
If you would like to discuss workshops or talks...
MORE ORGANISATIONS I'VE SUPPORTED
WHAT DIFFERENCE DID MY WORK MAKE?
Real Charity Results
Within six months of working together, I saw charities I supported:
- Secure their first £100k unrestricted grant.
- Double their fundraising budget in a year.
- Fill their calendars with donor calls.
- Build donor relationships that last.
- Gain clarity and confidence.
- Reduce overwhelm.
- Build systems that fit their capacity.
You don’t need more things to do. But you do need clarity, confidence, and support that fits your teams’ resources. So you can do more of what works and less of what doesn't.
Let’s build your fundraising superpower , boost your fundraising skills and make it feel easier and more effective.
What charity leaders say
People are getting us now. Funders are interviewing us.
Working with Anna was a dream! She is the most thorough, passionate and committed consultant we have ever come across and she provides a priceless product.
- Esi Kagali Agyemano Gillo, Co-Founder, DIFFVelopment
Fundraising is no longer stressful; I am no longer shooting in the dark.
I know when I have done enough outreach and have started listening to funders and letting them ask the questions. Connecting with funders is a lot easier than one thinks!
- Laureen Van Breen, CEO, Wikirate
Our income has almost tripled in 18 months.
The programme showed us the power of demonstrating our impact, and gave us the freedom to do things our way. 18 months ago, I wouldn't have dreamed of doing that. Thank you The Confluencers!
- Penny Wilson, CEO, Getting On Board and Inclusive Charity Consultant
Don't take the windy road.
Get started in minutes.
12-Step Roadmap to Self-Reliance Fundraising Online Course & Community
Normal price: £982
Your price: try it FREE (for 7 days)
YOU MAY HAVE HEARD ME IN CONVERSATION ON...
What charity leaders say
She is an indispensable and generous guide to leaders delving into their organisational impact
Anna was able to help us think about how to structure our impact process and systems, and to refine our focus in a very clear, rational, and compelling way grounded in strong logic and experience.
- Joe Mulligan, Co-Founder, Konkuey Design Initiative
We have direction. Every Charity should do this work!
We struggled with telling the right story, the one that would resonate with all our stakeholders. I feel like I have such a resource here that will continue to benefit the organisation for years to come.
- Bethany Halbreich, Founder and Executive Director, Paint the World
Your help was incredible and this is just to say thank you for everything.
Thank you for all your hard work, patience and dedication.
- Phrang Roy, Ex-Assistant Secretary General in UN & Founder, The Indigenous Partnership for Food Sovereignty and Agrobiodiversity
IN 2018 I WAS SWAMPED WITH POST-ITS
Over 200 charity leaders told me that.
✓ Not getting the fundraising results you want
You spend 50-60% of your time fundraising, writing grants, raising awareness, but don't get the results you would like.
✓ "I am not free to do the work I want to do"
You feel frustrated that you can't do the work you want to do because donors want something else.
✓ No unrestricted core funding to pay staff
You had to let go of talented, passionate staff because of funding cuts and caps on core spending.
✓ "Fundraising feels like throwing spaghetti at a wall, hoping something will stick."
You are not sure why you got a "no" from a funder that was "the perfect fit." You have tried everything and wish there were an easier way to get the funding you need.
✓ Never have the luxury of time to think
You can never find time to get clarity on what works and what doesn't.
What charity leaders say
Your course is pure gold!
Listening to the budget video now and optimism bias, and I just want to soak it all up and put it into practice.
- Olivia Crellin, Founder, PressPad
It has been a phenomenal journey!
Your contribution to making us think beyond what we were doing and have more clarity on some of the most basic questions is immense. It was both a growth oriented and an immensely enjoyable journey.
- Sarika Kulkarni, Co-Founder, RAAH Foundation
Infectious enthusiasm, creativity and drive to see things through
Anna brings clear analytical thinking to problem solving, infectious enthusiasm, creativity and drive to see things through. Her intellect and winning smile, which is more than skin deep, removes even the most stubborn inertia and produces excellent results.
- Gavin Thompson, Ex- Chairman, The Happold Foundation.
FREQUENTLY ASKED QUESTIONS
Questions you might have
What is the 12-Step Roadmap to Self-Reliance Course?
It is a practical online UK charity fundraising course. We tackle 12 common roadblocks that stop your charity from gaining the long-term funding and strong relationships it deserves. It is practical, builds daily momentum, and includes worksheets, templates, and examples. It offers access to a private peer learning community, a searchable resource library, and weekly live Q&A calls. Learn more here.
What challenges do you help organisations overcome?
Every charity is different, but the charities I work with often face challenges like:
- Spending 50-60% of their time on fundraising without the desired results;
- Feeling frustrated by lack of funding;
- Limited unrestricted funding to pay for staff;
- Lack of clarity about what works and what doesn't;
- Find fundraising stressful and wish it could be easier.
If you can relate to any of these try the 12-step Roadmap Online Course risk-free for 7 days or get in touch.
What types of charities do you work with?
I work with small and medium organisations with an annual income of anything from £10,000 to £2,000,000. My clients often have tiny or no dedicated fundraising teams. I work across charity thematic areas. My work fits well with organisations that want to enhance their grant writing. It also suits those who value strong relationships with donors or have a complex theory of change that's hard to explain.
Do you specialise in any fundraising methods?
My fundraising approach, called Impact-Relational Fundraising, relies on compelling stories and a partnership approach to secure funding. I specialise in grant writing and donor conversations. I have raised up to £700,000 in grant funding within one application. I have direct experience with funding allocation processes in both the UK Government and Charitable Foundations. I also have experience in social value and corporate partnerships. Yet, this isn't included in the 12-Step Roadmap to Self-Reliance Course.
Is there anyone you do not work with?
I don't work with organisations linked to companies in fossil fuels, mining, or defence. If I believe I cannot deliver the services you need, I will be transparent and upfront about that. I may, on occasion recommend another UK charity fundraising consultant.
What is your way of working?
My values are mutual respect, transparency, integrity, and partnership. The outcomes will depend on the quality of the work each of us contributes. I view every work collaboration as a chance to help make our society and planet more peaceful, compassionate, equitable, enjoyable, and healthier for everyone now and in the future.
My organisation is large, can I still work with you?
I have written business cases for public funding valued at up to £5m. My course, however is designed for organisations with small fundraising teams. If you're a large organisation, personalised 1:1 coaching may be better for you. This depends on your current challenges in impact communication, fundraising, and infrastructure.
What can I reach out to you about?
You can reach out if you want to:
- Get clarity on your fundraising challenges
- Ask about the 12-Step Roadmap course, coaching or talks.
- Check if we’re a good fit.
- Talk through a donor or grant situation.
- Get support for your small team.
CONTACT US
Get in touch. We can chat things through.
Have a question or need more information?
Reach out and I'll get back to you as soon as I can.
Stay connected
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