ONLINE PROGRAMME & COMMUNITY
12-Step Roadmap to Self-Reliance.
Most fundraising advice is written with the goal of impressing donors. But trying hard to impress someone doesn't guarantee trust. Here we think and act differently. We flip the tables and put your mission, your charity's knowledge at the centre. And work back from there to find what funders and quality of funding would work for you.
When you join, this journey will:
- Give you the confidence and structure to ask for core funding.
- Take the heaviness out of fundraising.
- Shift how you use donor conversations.
- Structure funding agreements that are easy to manage.
- Simplify your fundraising to do only what works.
This isn’t theory. This is practical, psychology‑informed, systems‑designed coaching for bold charity leaders that believe there must be a better way of raising long-term funding and building donor-grantee relationships.
This Programme Is for You If…
- You’re frustrated at your fundraising ROI.
- You feel funders don't get your work.
- Your funding is short term and restricted.
- You want donor conversations to feel easier.
- You want to know what's blocking you.
- You want to streamline impact reporting.
- You want to raise more money without compromising on your vision.
This Programme Is Not for You If…
- You want a passive course and don't want to take any action.
- You don't want to challenge your existing beliefs.
- You want a magic wand.
- You want someone else to do the work for you.
- You already have all the answers you need.
The design behind the 12 Step Roadmap
I spent years doing the work - grants, donor outreach, grant-writing, monitoring and evaluation assessments. I noticed 12 common barriers that stop charities from getting the quality of funding they deserve - long-term; trust-based; unrestricted; grounded in mutual respect.
This programme helps charities resolve these 12 obstacles - one by one, with evidence backed strategies and coaching that is grounded in personal experience.
The programme comes with access to live Q&A calls, toolkits, templates, community forum and deep dives to help you deepen your thinking and speed up transformation.
What to expect:
Tune into short coaching videos every weekday while you are on your way to work or taking a micro-break. And schedule time for taking daily micro-action that compounds quickly and moves you towards funding freedom step by step.
- By the end of module 1 you'll have set a new standard for quality fundraising in your charity.
- By the end of module 2 you will have simplified your fundraising outreach.
- And by module 3 you'll have revealed your hidden impact, making your mission clearer to donors.
Every week is designed to shift your beliefs and make it really easy for you to take targetted action. Are you ready to jump in?
© joannanicolephotography 2026
Hi! I'm Anna Bruni Sabhaney
I Redefine What Quality Funding Looks Like
Every charity has a superpower that fuels it's work. I believe this superpower is stories and relationships. Two things you can have control over.
I guide you through my process for showcasing hidden impact and totally transforming and redefining your relationship with funding and donors.
A NEW APPROACH TO FUNDRAISING
Master the 5 Pillars of Impact-Relational Fundraising.
- Revealing Hidden Impact;
- Modular Storytelling - even when it's complicated;
- Fundraising with Ease;
- Donor Relationships that Build Trust;
- Building Predictability.
BRING BACK JOY AND EASE
Shift your attitude to fundraising
This is not just about getting more funding with ease. It's about redefining what quality funding looks like, what the intent of the fundraising process is and who you are trying to attract. With a leaner more effective fundraising system and higher conversions, fundraising will take up less time and energy.
By the end of the programme you will:
- Fearlessly ask any new donor for the funding you actually need e.g. multi-year unrestricted
- Recognise who is and isn't a good fit sooner.
- Have tweaked your fundraising systems to take the guesswork out of fundraising.
- Have freed up more time to think and feel excited about your charities' future.
- Feel like your work is seen, understood and valued.
LIGHTEN YOUR MENTAL LOAD
Get your weekly questions answered
I've got your back. We know as you take action you'll have questions, that's why you'll have a weekly opportunity to get feedback and answers.
TAKE GUIDED ACTION
A practical curated journey, not theoretical
It builds daily momentum through small, doable steps. Worksheets, templates, scripts, and real examples will save you months and make it easy to execute.
TAKE A STEP TOWARDS FINANCIAL SECURITY NOW.
Get Started in Minutes.
You can start the tried and tested the 12-Step Roadmap Online Programme now risk-free for 7 days. You will not regret it!
What small charity leaders say
A priceless product.
The most passionate, committed consultant we have ever come across. Working with Anna was a dream! People are 'getting' us now very quickly. We do a lot less explaining and a lot more building. Funders are interviewing us; local organisations want to partner with us and people are signing up for our programmes on a daily basis. All and all we have so much more organic activity than we ever had, and it really has everything to do with the new messaging.
Peter K.A
Your course is pure gold..
Listening to the budget video now and optimism bias and I just want to soak it all up and put it into practice..
Olivia C.
This will simplify our reporting.
The most useful thing we learnt was selecting the right indicators in order to check the progress in the field. This is useful for our future funding purposes and to track changes happening at the community level.
Pius R.
Every charity should do this work!
Anna cares so much, nothing gets past her. If I had a strong feeling about something but I couldn’t quite crystallise it, she wouldn’t brush over it she would take the time to understand what I was trying to say and that is so important. Because often it’s the things that you don’t know how to say that really need to be understood or worked on.
Bethany H.
It opened my eyes to uncomfortable power dynamics
It opened my eyes to the uncomfortable power dynamics between applicant/grantee and funder...I joined The Confluencers because I wanted to increase the grant income. Anna showed me that we could shift those by behaving differently - we needed to partner with grant-makers to achieve our objectives. The Confluencers taught us that we had it in our power to reset the rules. A year on, we have three large funders supporting their grantees through our programme with others considering doing the same.
Penny W.
Many Thanks for your dedication!
Many thanks to Anna too for your enthusiasm and dedication
Andrea S.
Hands on advice and inspiration.
While giving very hands on advice she also gave us inspiration for how best to show what we do and how we do it, pointing out where we might go back to the basics and where to dig deeper. She has helped us think about how our impact communication can be less cerebral and more focused on describing our real work and impact in a simple and accessible way.
Joe M.
Supportive, patient, kind, understanding and a great mentor.
Anna Bruni Sabhaney, has been very supportive, patient, kind, understanding and a great mentor throughout the training. She has really helped me understand a lot of complicated issues and process the topic addressed in the proposal.
Alethea K.L.
I know what I want to achieve, what works and what doesn't.
Our fundraising activities were intertwined with networking, making it hard to gauge what was/wasn't effective and how we could move from the 'waves' to having a steadier stream of funding. I am now more targeted in my approach, I know what I want to achieve, what works and what doesn’t.
Laureen V.B.
AS TRUSTED BY
I highly recommend her.
Anna was really helpful in focussing my priorities, aims and objectives for the next year of my charity. I highly recommend her and look forward to working with her again soon.
Nathan T.
I liked the ability to say "no" and System Thinking.
The section of the training on setting SMARTER goal was most useful, a tool that would be helpful for me to foster better community engagement by helping communities analyse and prioritise their core problems while aligning to the scope and objectives of the project.
Janak S.
A fresh perspective that opens avenues of advacement.
Anna was helpful, insightful and pragmatic offering a fresh perspective that opened avenues of advancement for our charity that fit with our skill set.
Michael B.
I learnt how to understand donors.
I learnt how to explain why they should be a part of our work. I also learnt budgeting and systemic mapping of end users' problems. Storytelling was the best part
Rimchi M.
Warm, open and easy to talk to.
Anna is warm open and easy to talk to. She is clearly knowledgeable and able to communicate her experience in a very engaging way.
Jade S.
Was able to pin point exactly what we need to do to improve.
Anna is incredibly insightful and was able to pin point exactly what our non-profit needs to do to improve. Highly recommend working with her and look forward to working with her again in the future
Aashni S.
YOUR COMMUNITY IS WAITING.
Supercharge your fundraising.
Join now.
Our peer community and roadmap is what you need to take back control of your charity's funding. Try it risk free for 7 days.
I KNOW YOU MIGHT HAVE QUESTIONS
12-Step Roadmap Frequently Asked Questions
What is the 12-Step Roadmap to Self-Reliance Course?
Through this programme I take you on a journey towards redefining what your standard of funding is and making it easy to make the adjustments you need to make to make long-term trust based funding a reality. We dive straight in through short bite sized online modules and live deep dive Q&A sessions. Together we will uncover and tackle the 12 common roadblocks stopping you from gaining the long-term funding and strong relationships your mission deserves. My work is practical, builds daily momentum, and focuses on expanding your belief of what is possible. you'll also have access to like-minded leaders on the same journey as you in our peer learning community. Learn more here.
How long is the programme for?
The programme is designed to be completed over 12 weeks. We know may find that you want to go deeper and dedicate a little bit more time to some parts of the process, this will depend on what resources you already have and what specific challenges you are facing. The fees include access to the course and community, implementation and Q&A calls and material for one year.
Do I need any prior fundraising experience?
Yes. You should have a running charity that is already successfully raising some funding either from grants, 1:1 individual donors and or private company donations. No matter where you are in your journey as long as you approach this with an open mind and take action, there will be shifts. Some expert charity leaders with more than 40 years' experience have benefited from the approaches and lessons taught in this course.
What will I be able to do after completing the programme?
The programme is practical so from module 1 you will be taking actions and reflections that compound and get you to your desired outcomes. By the end of the programme you will:
- Fearlessly ask any new donor for the funding you actually need e.g. multi-year unrestricted
- Recognise who is and isn't a good fit sooner.
- Have tweaked your fundraising systems to take the guesswork out of fundraising.
- Have freed up more time to think and feel excited about your charities' future.
- Feel like your work is seen, understood and valued.
What formats are included ?
The programme includes videos, transcripts, and downloadable worksheets and templates. Most resources are provided as pdfs or editable word or excel documents. You will also be able to join the weekly Q&A and search a database of past recordings. In the community you can connect with other charity leaders on the same journey.
How much time will this take?
I know that your plate is already full. That's why the 12-step roadmap has been broken down into short 20 min lessons. You can listen on the go using the App. Or watch the videos. What matters is that you set aside a little bit of time each week to keep going. It can be 20 min a week or 20 min a day. Every lesson will shift something and make fundraising easier in your day to day job. The end goal is to reduce the amount of time it takes you to get funded. However, it does mean investing some time upfront to get the systems in place. If you are looking for a magic bullet or someone to do the work for you this is not the best fit for you.
Can multiple team members from my organisation take the course?
Yes. You will be provided with up to two logins. You are licenced to share the videos within your organisation over the course of your one-year membership. Only one member per organisation will be allowed on live Q&A calls at a time. I reccommend nominating one member to complete the course to ensure your charity gets the most out of the investment.
Do you offer discounts for charities with limited budgets?
Value based pricing matters to us. I have distilled 15 years of experience into the programme. Having multiple years with low fundraising ROI can cost charities tends of thousands of pounds. Loosing funder trust because of lack of clarity of impact communications can be devastating for charities. Meanwhile, one great grant can be worth anything from £50,000 to £1m. Having a process for creating grant applications in a fraction of the time could deliver significant time savings. And one multi-year unrestricted funder can be worth in excess of £1m in value to a charity. However, for charities on the smaller end of the spectrum with an income last year of less than £100,000 there a limited number of places at a 20% discount on the annual fee. These will be allocated on a first come first serve basis every 3 months. To see if there are spaces available, write to us with your charity registration details at info@theconfluencers.com
Do you offer payment plans?
Yes. You can spread the annual investment over 12 months or pay in full upfront. Paying in full upfront gives you a 17% discount on the full fee.
What is your refund policy?
We have a 7 day no questions asked refund policy. We want you to love being part of the programme and community, so if you try it and it's not for you and you let us know within 7 days of purchase, we will process a full refund no questions asked.
YOU DON'T HAVE TO STAY STUCK.
Make fundraising predictable. Turn donors into champions.
Take the guesswork out of fundraising and transform your donor relationships into relationships that nurture and support you.
MORE ORGANISATIONS I'VE SUPPORTED
WHAT DIFFERENCE DID MY WORK MAKE?
Real Charity Results
I helped charities:
- Secure their first unrestricted grant.
- Double their fundraising budget in a year.
- Fill their calendars with donor calls.
- Build donor relationships that last.
- Gain clarity and confidence.
- Reduce overwhelm.
- Build systems that fit their capacity.
You don’t need more things to do. But you do need perspective, certainty, and support troubleshooting your fundraising return on investment.
Let’s unlock your fundraising freedom. So you and your team can do more of the work you want to do and that your mission needs.
© joannanicolephotography 2026
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Find your fundraising super-power faster.
Join now.
Our peer community and roadmap may be exactly what you need to take control of your charity's funding. Try for free for 7 days.
What charity leaders say
Funders are interviewing us.
People are getting us now. Working with Anna was a dream! She is the most thorough, passionate and committed consultant we have ever come across and she provides a priceless product.
- Esi Kagali Agyemano Gillo, Co-Founder, DIFFVelopment
I am no longer shooting in the dark.
Fundraising is no longer stressful. I know when I have done enough outreach and have started listening to funders and letting them ask the questions. Connecting with funders is a lot easier than one thinks!
- Laureen Van Breen, CEO, Wikirate
Our income has almost tripled in 18 months.
The programme showed us the power of demonstrating our impact, and gave us the freedom to do things our way. 18 months ago, I wouldn't have dreamed of doing that. Thank you The Confluencers!
- Penny Wilson, CEO, Getting On Board and Inclusive Charity Consultant
YOU MAY HAVE HEARD ME IN CONVERSATION ON...
What charity leaders say
A guide to leaders delving into their organisational impact.
A generous guide to leaders delving into their organisational impact. Anna was able to help us think about how to structure our impact process and systems, and to refine our focus in a very clear, rational, and compelling way grounded in strong logic and experience.
- Joe Mulligan, Co-Founder, Konkuey Design Initiative
We have direction.
We struggled with telling the right story, the one that would resonate with all our stakeholders. I feel like I have such a resource here that will continue to benefit the organisation for years to come.
- Bethany Halbreich, Founder and Executive Director, Paint the World
Thank you for everything.
Your help was incredible and this is just to say. Thank you for all your hard work, patience and dedication.
- Phrang Roy, Ex-Assistant Secretary General in UN & Founder, The Indigenous Partnership for Food Sovereignty and Agrobiodiversity
What charity leaders say
Your course is pure gold!
Listening to the budget video now and optimism bias, and I just want to soak it all up and put it into practice.
- Olivia Crellin, Founder, PressPad
It has been a phenomenal journey!
Your contribution to making us think beyond what we were doing and have more clarity on some of the most basic questions is immense. It was both a growth oriented and an immensely enjoyable journey.
- Sarika Kulkarni, Co-Founder, RAAH Foundation
Infectious enthusiasm, creativity and drive to see things through.
Anna brings clear analytical thinking to problem solving, infectious enthusiasm, creativity and drive to see things through. Her intellect and winning smile, which is more than skin deep, removes even the most stubborn inertia and produces excellent results.
- Gavin Thompson, Ex- Chairman, The Happold Foundation.
IN 2018 I WAS SWAMPED WITH POST-ITS
Over 200 charity leaders told me this.
✓ Not getting the fundraising results you want
You spend 50-60% of your time fundraising, writing grants, raising awareness, but don't get the results you would like.
✓ "I am not free to do the work I want to do"
You feel frustrated that you can't do the work you want to do because donors want something else.
✓ No unrestricted core funding to pay staff
You had to let go of talented, passionate staff because of funding cuts and caps on core spending.
✓ "Fundraising feels like throwing spaghetti at a wall, hoping something will stick."
You are not sure why you got a "no" from a funder that was "the perfect fit." You have tried everything and wish there were an easier way to get the funding you need.
✓ Never have the luxury of time to think
You can never find time to get clarity on what works and what doesn't.
Get in touch if you would like to overcome these challenges together.
DON'T STAY STUCK
Doing the same thing again will give you the same results.
Try a tested roadmap instead that will help you unlock your charities' fundraising superpower.
Stay connected
© 2026 THE CONFLUENCERS LTD. ALL RIGHTS RESERVED.